Rural Telecom and Marketing Network in India

Author (s) : B. Deepikaa Devi

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Abstract :
The challenge is to deliver a mobile service to rural users that can not only be viable, but be profitable at these low levels of Average Revenue per User (ARPU). Currently, the mobile phone population in India is growing by eight million phones per month. But rural teledensity has yet to break the 5 % barrier (despite television penetration levels of 26 % and growing).

Keywords : Rural Telecom

Conference Date : 27, July 2012 - 29, July 2012

Pages : 1-5

Paper ID : A1