International Conference on Synchronizing Management Theories and Business Practices: Challenges Ahead
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Rural Telecom and Marketing Network in India
The challenge is to deliver a mobile service to rural users that can not only be viable, but be profitable at these low levels of Average Revenue per User (ARPU). Currently, the mobile phone population in India is growing by eight million phones per month. But rural teledensity has yet to break the 5 % barrier (despite television penetration levels of 26 % and growing).
27, July 2012 - 29, July 2012